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How to Prepare Your 2011 Marketing Budget for Online Video
Welcome to the first days of fall. For most e-commerce marketers, fall means finalizing budget requests for 2011, before the full-tilt holiday shopping season. In comparing 2010 budget planning to...
View ArticleNew Law Could Increase Regulation for Online Video
A significant piece of new legislation, affecting all online video producers and creators, was signed in to law in October. The result could be added cost, legal exposure, and liability for online...
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ROI of Video Commerce Platforms, Part 2
In Part 1 of the ROI of Video Commerce Platforms series, I outlined the evolution of online video publishing technology: from CDNs, to OVPs, and finally to VCPs (video commerce platforms). Further, I...
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Giant Social Media Red Flag: Is Your CMO Tuned Out?
Anyone committed to driving social and digital media innovation from inside the marketing machine of a midsize to large company understands well the pressures of proving the value of your efforts....
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How to make $645K from video commerce tech in 24 mos by launching 2 videos a...
That title’s a lot more catchy than, ‘ROI of Video Commerce Platforms, Part 3,’ isn’t it? Thought so! It has been over a month since Part 2 in the ‘ROI of Video Commerce Platforms’ series, so my...
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9 ways to repurpose your video content
Making the most of any marketing video you create is important. After all, you put significant time, energy and money into developing your video assets. Although your finished videos might be doing a...
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7 reasons why video production values matter
toothpaste for dinner.com With easy-to-use digital video cameras and editing software readily available, why do we still need video production companies? After all, they’re expensive, and if the...
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